@ Uniblue Systems Ltd.
The exponential growth within PPC advertising meant that a PPC team had to be formed. I was promoted to Senior PPC Specialist and recruited a team of 3 persons to assist me with the management of the PPC campaigns. At this stage we enjoyed a strong presence within the most important PPC networks such as Google Adwords and Facebook Advertising therefore we started exploring small PPC platforms that were more niche or geographically targeted. During this time we had tested more than 50 PPC networks in the hunt for new PPC channels. My main responsibilities as a Senior PPC Specialist were:
- developing the global PPC strategy across various PPC networks
- growing the PPC revenue channel whilst maintaining a positive ROI